Overall Content Strategy
AdRoll’s social media strategy
Developed this 2025 social media strategy for VP Marketing review
Spans LinkedIn, X, Instagram, Facebook, Bluesky, and TikTok
13% increase in engagements MoM
16% follower increase across platforms
Introduced video, memes, newsworthy posts, and reaffirmed the power of our employees, particularly on LI
AdRoll’s thought leadership program
Created a 2025 program for incentivizing SMEs to contribute to content
Developed a tutorial for our sales team on how to position themselves on social (attached and pictured left)
Pioneered a SME interview framework for creating blog, social, and video
2x impressions on blog posts shared by our SME ghost authors
LogRocket’s UX blog content
I was the sole owner and operator of content for LogRocket’s target UX persona
Grew UX blog to 70k monthly pageviews in one year since launch
4x the MQLs from H1 to H2 2023
$21k in December 2023 pipeline
Used analytics tools to determine best-performing content channels
Writing Samples
Adobe-Figma acquisition post that ranks page 1
I ghostwrote this post the day the Figma/Adobe news broke and had our UX SME fact check and revise the information as necessary
Ranked page 1 for a number of terms related to the failed acquisition
The LinkedIn post I created has twice the average impressions of our LI content and a 6% clickthrough rate
BestCompany.com one-pager with 300+ shares
Sales enablement tool to quickly explain client’s product
One of their most-requested marketing materials from sales
Heavy on their data-driven results to convince users to adopt the product
Whitepaper + email newsletter with 34.7% open rate
Informational content about one of my client’s competitors that doubles as a marketing tool for Best Company
Created an email campaign with this content that had a 34.7% open rate and 5.1% click-through rate. Most emails average 21% open and 2.6% click-through.
Proposed newsletter redesign
Using client’s color palette, we’ve reduced the email of visual clutter
Cleaned up copy to be more concise with a clear CTA and reason for readers to act now
Templatized Canva images for future webinars so the process is repeatable
Saved the Mailchimp template for future usage
Technical blog post for mid-funnel
Created using Simon Data sales enablement materials, slide decks, and SME notes to compare/contrast CDP competitors
I went from knowing 0 about CDPs to explaining them to the audience!
Business loan blog post shared by target companies
Gathered quotes from authorities on business loans
Worked with three business clients that led to conversions
Shared on authorities’ social media accounts
Home warranty blog post that helped us upsell to a user of our product
Kickstarted content collaboration with a company client
Led a wave of content highlighting our unique review data
Infographic mock-up designed by me
Guest post that launched collaboration with two industry authorities
Primary research I pitched after sharing my information with a contact at Talented Ladies’ Club
Includes references to my study that was shared by authorities in this niche such as the Direct Selling Report and an author for the Anti-MLM Coalition
Packed with data and sources