Content Strategy
AdRoll’s GEO/AEO strategy
Trialled AEO measurement tools Profound, Semrush, Scrunch, and Writesonic to determine best fit
Wrote blog content to serve both SEO and AEO with best practices sourced from industry research
Increased AR share of voice to 26% overall and 76% in programmatic adtech vertical
AdRoll’s thought leadership program
Created a 2025 program for incentivizing SMEs to contribute to content
Developed a tutorial for our sales team on how to position themselves on social (attached and pictured left)
Pioneered a SME interview framework for creating blog, social, and video
3x impressions on blog posts shared by our SME ghost authors
Ghostwrote posts and articles for C Suite and internal SMEs
AdRoll’s social media strategy
Developed this 2025 social media strategy for VP Marketing review
Spanned LinkedIn, Instagram, Facebook, and TikTok
13% increase in engagements MoM
16% follower increase across platforms
Introduced video, memes, newsworthy posts, and reaffirmed the power of employee engagement, particularly on LI
LogRocket’s UX SEO blog content
I was the sole owner and operator of content for LogRocket’s target UX persona
Grew UX blog to 70k monthly pageviews in one year since launch
4x the MQLs from H1 to H2 2023
$21k in December 2023 pipeline before leaving company
Used SEO analytics tools to determine best-performing content channels
Content Samples
AdRoll seasonal webinar with nearly 5,000 signups
Created slides and talk track for annual seasonal webinar
Developed promo and distribution strategy across social, email, and blog
4,926 signups and 167 SALs
DOOH sales one sheeter
DOOH channel launch accompaniment
Collaborated with DOOH SME to create asset, from 0 knowledge to confidence
Reviewed by key stakeholders across PMM and Sales
AEO-focused blog post for BOFU
Required close collaboration, interview, and revisions with CTV GTM lead
The SME interview created social and email spinoff video content
The GEO blog post has our most LLM citations at ~74/wk
Has directly led two target accounts to discovering AR through LLMs
Proposed newsletter redesign
Using client’s color palette, we’ve reduced the email of visual clutter
Cleaned up copy to be more concise with a clear CTA and reason for readers to act now
Templatized Canva images for future webinars so the process is repeatable
Saved the Mailchimp template for future usage
Technical CDP blog post for MOFU
Created using Simon Data sales enablement materials, slide decks, and SME notes to compare/contrast CDP competitors
I went from knowing 0 about CDPs to explaining them to the audience!
Top performer in SEO and AEO for CDP platform KWs
Adobe-Figma acquisition post that ranked page 1
I ghostwrote this post the day the Figma/Adobe news broke and had our UX SME fact check and revise the information as necessary
Ranked page 1 for a number of terms related to the failed acquisition
The LinkedIn post I created had twice the average impressions of our LI content and a 6% clickthrough rate
Whitepaper + email newsletter with 34.7% open rate
Informational content about one of my client’s competitors that doubles as a marketing tool for Best Company
Created an email campaign with this content that had a 34.7% open rate and 5.1% click-through rate. Most emails average 21% open and 2.6% click-through.