https://www.rochellebb.com/about-1 daily 1.0 2024-01-15 https://www.rochellebb.com/content-marketing daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/48a18179-dd2c-4bed-aaa3-d378e730d59a/Image+2-22-26+at+7.10%E2%80%AFPM.jpeg Content Marketing Portfolio - AdRoll’s GEO/AEO strategy Trialled AEO measurement tools Profound, Semrush, Scrunch, and Writesonic to determine best fit Wrote blog content to serve both SEO and AEO with best practices sourced from industry research Increased AR share of voice to 26% overall and 76% in programmatic adtech vertical https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/931d40ba-ec06-4a7b-87ab-fc8f268ab59a/sme.png Content Marketing Portfolio - AdRoll’s thought leadership program Created a 2025 program for incentivizing SMEs to contribute to content Developed a tutorial for our sales team on how to position themselves on social (attached and pictured left) Pioneered a SME interview framework for creating blog, social, and video 3x impressions on blog posts shared by our SME ghost authors Ghostwrote posts and articles for C Suite and internal SMEs https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/07f73d9f-5a3c-4783-bc34-0eafa40e995e/social+strategy+snippet.png Content Marketing Portfolio - AdRoll’s social media strategy Developed this 2025 social media strategy for VP Marketing review Spanned LinkedIn, Instagram, Facebook, and TikTok 13% increase in engagements MoM 16% follower increase across platforms Introduced video, memes, newsworthy posts, and reaffirmed the power of employee engagement, particularly on LI https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/4a0b8cbb-9584-43a0-a083-c548cf692a9b/ux+blog.png Content Marketing Portfolio - LogRocket’s UX SEO blog content I was the sole owner and operator of content for LogRocket’s target UX persona Grew UX blog to 70k monthly pageviews in one year since launch 4x the MQLs from H1 to H2 2023 $21k in December 2023 pipeline before leaving company Used SEO analytics tools to determine best-performing content channels https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/2e3d1860-40ff-4847-97c4-d546e47cab12/Holiday+2024+Webinar+-+LI1200x627.png Content Marketing Portfolio - AdRoll seasonal webinar with nearly 5,000 signups Created slides and talk track for annual seasonal webinar Developed promo and distribution strategy across social, email, and blog 4,926 signups and 167 SALs https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/13c3e508-f3ee-4016-bd15-e982a818c912/DOOH+one+sheeter+preview.png Content Marketing Portfolio - DOOH sales one sheeter DOOH channel launch accompaniment Collaborated with DOOH SME to create asset, from 0 knowledge to confidence Reviewed by key stakeholders across PMM and Sales https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/93f63094-2da7-42fc-acae-232df9a25ced/best+ctv+platforms.png Content Marketing Portfolio - AEO-focused blog post for BOFU Required close collaboration, interview, and revisions with CTV GTM lead The SME interview created social and email spinoff video content The GEO blog post has our most LLM citations at ~74/wk Has directly led two target accounts to discovering AR through LLMs https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/b7a6bd52-5d49-4d5f-bd0d-5b52aa6e7c19/newsletter+before+and+after.png Content Marketing Portfolio - Proposed newsletter redesign Using client’s color palette, we’ve reduced the email of visual clutter Cleaned up copy to be more concise with a clear CTA and reason for readers to act now Templatized Canva images for future webinars so the process is repeatable Saved the Mailchimp template for future usage https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/75332c80-4371-48e0-8e0a-5e2a5f92fdb8/snowflake+cdps.png Content Marketing Portfolio - Technical CDP blog post for MOFU Created using Simon Data sales enablement materials, slide decks, and SME notes to compare/contrast CDP competitors I went from knowing 0 about CDPs to explaining them to the audience! Top performer in SEO and AEO for CDP platform KWs https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/5b5546e1-b5f6-48a6-8d46-85a4764aa8be/adobe+figma.png Content Marketing Portfolio - Adobe-Figma acquisition post that ranked page 1 I ghostwrote this post the day the Figma/Adobe news broke and had our UX SME fact check and revise the information as necessary Ranked page 1 for a number of terms related to the failed acquisition The LinkedIn post I created had twice the average impressions of our LI content and a 6% clickthrough rate https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/1615417616175-1U3548MTW4504CLFIW5B/google+business+reviews+whitepaper.png Content Marketing Portfolio - Whitepaper + email newsletter with 34.7% open rate Informational content about one of my client’s competitors that doubles as a marketing tool for Best Company Created an email campaign with this content that had a 34.7% open rate and 5.1% click-through rate. Most emails average 21% open and 2.6% click-through. https://www.rochellebb.com/editing daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/79d0c22d-3396-4bbd-8477-a3fd046b6474/javascript+decorators.png Editing - Understanding JavaScript Decorators Edits include substantive, line, and copy suggestions. Reordered headings and removed intro fluff Edited according to Chicago style and in-house style requirements. https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/1583290516850-SFV8T2U5SN35EKBSY5P3/coursecatalog.jpg Editing - BYU Independent Study Course Catalog Proofread the catalog for pricing changes, grammar and punctuation, heading consistency, removed/added courses, etc. Managed the changes from three documents suggesting omissions and additions for the catalog. Collaborated with my supervisor and instructional design to create a cohesive, correct catalog. https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/1583287802605-DBN3ZO0R8912L2UYN3RR/tsarist+russia3.png Editing - Online Course Transcript Proofread after transcription for ADA accessibility; the transcript accompanies a course video. Fact checked names and places, added timestamps, and adjusted for Chicago style rules. Uploaded into course CMS. https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/1592286799441-LRF85RLPIOR0BRP83RD6/line+edit.png Editing - Line Edit Line edit for Salt & Sage client, manuscript ~48,000 words. Conducted the edit on a three-week turnaround. Author review: “Rochelle’s editing style is thoughtful, encouraging and comprehensive. She is thorough and has great attention to detail. . . . Her comments provided good balance by showing what I was doing well, not just what I had to correct.” See my editorial letter for the whole manuscript https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/1592202519782-8CDNQARCQGPS6F84GRCS/to+kill+a+curse+edited.png Editing - Developmental Edit Developmental edit for a YA fantasy romance To Kill a Curse. This sample selection covers a few of the journal entries introducing each chapter. Client wanted my suggestions on characterization and wondered if these diary entries were an appropriate tool. https://images.squarespace-cdn.com/content/v1/5e55fc3144efb14dce5ec567/1592288376592-6BYA2IMEUQIRLAWELVVA/proofread.png Editing - Proofread Selections from a 45,000-word manuscript for a client on a 10-day turnaround. Edits following Chicago. Finished a week ahead of schedule to a positive review. See my editorial letter for the whole manuscript.